AI Instagram DMs for UK Construction Trades
Your latest reel gets 5,000 views. Three people DM you about similar work. Instead of those DMs sitting unread until tomorrow, your AI responds in seconds — capturing every lead. £23/month.
It's Wednesday evening. You posted a timelapse reel of a Victorian hallway tiling job at lunchtime. It's got 3,200 views. At 7:45pm, you get a DM: 'That looks incredible. We've just bought a Victorian terrace in Chorlton and the hallway tiles are cracked to bits. Would you be able to come and have a look? What sort of budget should we be thinking for a full restoration?' Without AI Instagram DMs, you read it at 10pm, think 'I'll reply tomorrow,' and by Thursday afternoon they've already messaged two other tilers from their saved posts. With AI Instagram DMs, they get an instant reply: 'Thank you! Victorian hallway restorations are one of our specialities. Could you share your postcode and a couple of photos of the current floor? We'll arrange a site visit to discuss options.' Lead captured. Customer delighted. And you follow up Thursday morning with their photos and address already in hand.
Up and Running in 3 Simple Steps
We handle everything — you just keep working.
A Customer DMs Your Instagram
They've seen your work — a timelapse of a bathroom tiling job, a before-and-after of a plastered wall, or a reel of a completed kitchen fitting. They swipe into your DMs with a question or an enquiry.
Your AI Sends an Instant Reply
Within seconds, the AI reads the message, identifies what the customer is interested in, and sends one professional response — acknowledging their enquiry, capturing their details, and confirming you'll follow up personally.
The Lead Is Waiting for You
You receive the customer's name, contact details, what they're looking for, and how they found you — all packaged as a structured lead. You follow up with a call when you're finished for the day.
What This Channel Does for Your Business
Your Portfolio Is Your Best Salesperson
Construction trades that post their work on Instagram attract real enquiries — homeowners who've seen the quality and want the same. AI Instagram DMs captures those enquiries the moment they arrive, before interest cools.
Responds While You Create Content
You post a reel of a completed kitchen install. It goes out to 2,000 followers. Three people DM you within an hour — but you're back on the tools. The AI catches every single DM, immediately.
Professional First Contact
Instead of a delayed 'thanks mate, what do you need?' typed on a dusty phone, your potential customers receive a polished, professional response that matches the quality of the work they just saw on your feed.
Captures the Scrollers
Many people browse Instagram in the evening — lying on the sofa at 9pm, scrolling through posts. When they see your work and DM you, the AI catches that impulse enquiry before they scroll past and forget about it.
Bridges Social to Sales
Instagram is great for awareness. The AI bridges the gap between 'that looks amazing' and 'I've booked them' by turning every DM into a structured lead with name, number, and project details.
Makes Ad Spend Work Harder
If you run Instagram ads to promote your work, the AI ensures every DM generated by that ad spend is captured and responded to — even at 2am. You get maximum return from your marketing budget.
AI Instagram DMs is available as an add-on channel at £23/month. Pair it with the Core plan (£49/month for phone + chat), use it standalone, or include it in the . See full pricing ?
Find AI Instagram DMs for Your Trade
Every trade gets a bespoke configuration — built with your terminology, your emergencies, and the way your customers talk.
Built for Construction, Not for Corporations
We didn't build Rapid Receptionist in a boardroom. We built it because we watched construction businesses — plasterers, bricklayers, electricians, roofers — lose work they should have won, simply because they couldn't answer the phone while they were doing their job. Whether that's in someone's kitchen, up a scaffold, or running cable through a ceiling void.
Every feature, every channel, every AI response has been designed by people who understand what it means to have your hands full when the phone rings. This isn't a generic tech product with a hard-hat icon — it's a tool built specifically for the way construction trades actually operate.
The Numbers Behind UK Construction
Frequently Asked Questions
How does AI Instagram DMs work?
We connect your Instagram Business account to the AI during your onboarding — no technical setup required on your end. Once live, every direct message gets an instant professional response that acknowledges the enquiry, captures key project details like scope, location, and timeline, and lets the sender know you will follow up personally. The complete lead summary lands in your inbox ready for action.
Do I need an Instagram business account?
Yes — and we handle the switch with you during onboarding so you do not need to work it out alone. Converting a personal Instagram profile to a Business or Creator account takes about two minutes on your phone and costs absolutely nothing. If your account already showcases your completed projects and site content, the conversion simply unlocks the professional features we need to connect the DM automation on our end.
Does the AI respond to comments on my posts?
No — the AI handles direct messages only, not public comments on your posts, reels, or stories. Comments remain visible on your feed for you to respond to manually. The AI focuses exclusively on private DM enquiries.
Can the AI handle DMs with photos attached?
Yes. If a customer sends a photo with their DM — for example, a photo of a wall they want re-plastered or a bathroom they want tiled — the AI acknowledges it and includes the photo in your lead notification. You see everything the customer sent.
How much does AI Instagram DMs cost?
AI Instagram DMs is an add-on channel at £23/month. Pair it with the Core plan (£49/month for phone + chat) or use it standalone.
What if someone DMs me about something that isn't a job enquiry?
The AI is configured to handle legitimate business enquiries. If someone sends a casual message, a spam message, or something outside the scope of a work enquiry, the AI either responds with a general acknowledgement or doesn't engage, depending on the content. It won't generate false leads from non-business messages.
How does Rapid Receptionist protect customer data captured through AI Instagram DMs?
All client data gathered via AI Instagram DMs is managed in accordance with UK GDPR and the Data Protection Act 2018. Contact information, property addresses, and project descriptions are encrypted throughout transmission and storage, held exclusively on UK and EU servers, and disclosed only to you. We never monetise, distribute, or repurpose enquiry data for any purpose. You retain full data controller status; Rapid Receptionist operates as your data processor under a formal processing agreement. Full details are available in our privacy policy.
Can I update my business information after setup?
Yes — whenever your business details change, just let us know and we update your AI Instagram DMs configuration for free. This covers routine changes like pricing adjustments, new service additions, updated opening hours, and revised contact details. There is nothing for you to configure — simply tell us what has changed and we handle the update on our end, typically within one working day.
Turn Instagram Followers Into Customers
Your content attracts them. AI Instagram DMs captures them. £23/month — every DM answered, every lead secured.
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